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Esurance Insurance Services, Inc. is an American auto insurance provider. The company, which is a wholly owned subsidiary of Allstate, sells car insurance direct to consumers online and over the phone offering services to nearly 90 percent of the U.S. population in 40 states. Its primary competitors are other direct personal auto writers such as GEICO and Progressive. Esurance has 849,000 policies-in-force, and also serves as a shopping and comparison site for car insurance in the 10 remaining states that it does not sell. Esurance has more than 2,500 employees in 16 offices nationwide.